Marketing description

An inkjet paper so white, color graphics pop off the page. Specially formulated to enhance the output of color inkjet printers, helping them produce bolder, brighter colors that resist smearing, even when exposed to water drips. HP Bright White Inkjet Paper is engineered to produce superior, smear-resistant color images that reflect your best efforts.

Key selling points

• Engineered to produce bolder, brighter, more intense colors
• Special surface enhancements "fix" color inks onto the sheet for superior color imaging, with a smooth, silky finish
• Astonishingly bright for sharp image contrast and bright, true colors