Marketing description

WD Purple drives are engineered specifically for surveillance to help withstand the elevated heat fluctuations and equipment vibrations within NVR environments. An average desktop drive is built to run for only short intervals, not the harsh 24/7 always-on environment of a high-definition surveillance system. With WD Purple, you get reliable, surveillance-class storage that's tested for compatibility in a wide range of security systems. Exclusive AllFrame technology helps reduce frame loss and improve overall video playback.

Key selling points

• Surveillance you can trust
• Western Digital's exclusive AllFrame technology
• Designed for today's and tomorrow's surveillance solutions
• Wide compatibility, seamless integration

Product features

• Surveillance you can trust
  With WD Purple surveillance storage, you have a drive engineered for high temperature, always-on surveillance systems so you can rely on quality video playback when you need it most. Whether you're protecting loved ones or monitoring your business, WD Purple offers performance you can trust.
• Western Digital's exclusive AllFrame technology
  All WD Purple drives are equipped with AllFrame technology, which improves ATA streaming to help reduce frame loss and improve overall video playback, within a multitude of security video solutions.
• Designed for today's and tomorrow's surveillance solutions
  WD Purple drives are engineered for mainstream surveillance DVRs and NVRs that operate 24/7. With tarnish-resistant components and support for more than eight bays, WD Purple drives deliver reliable operation even in harsh environments.
• Wide compatibility, seamless integration
  WD Purple hard drives are built with compatibility in mind, so you can quickly and seamlessly add capacity to your surveillance system. With a wide range of industry-leading enclosures and chipsets supported, you're sure to find the DVR or NVR configuration that's right for you.