Marketing description

When you simply have to have the best, insist on ExtremeLife batteries. They give you 30% more power than ordinary alkaline batteries and are perfect for your camera, CD player and all your other high-energy consuming devices.

Key selling points

• Ultra high energy for digital devices like cameras
• ExtremeLife is Philips' premium Alkaline range
• Alkaline batteries are 6x better than average Zinc Carbon
• Complete range which means a battery for every need
• Colors make recognition of battery sizes easier
• Easy-to-understand language-free user instructions
• Philips Alkaline batteries contain 0% cadmium, mercury, lead

Product features

• Ultra Alkaline technology
  Excellent for use in digital cameras and high energy devices.
• Language-free symbols
  Universal language-free symbols on the packaging explain how and where the battery can or should be used.
• High-end Alkaline batteries
  ExtremeLife is Philips' premium Alkaline range. ExtremeLife batteries are designed for high-end digital devices.
• Alkaline outperforms ZnC
  Alkaline batteries are six times better than average Zinc Carbon batteries.