Marketing description

The Longlife range completes the VARTA battery assortment. With its improved alkaline-based formula it provides long-lasting energy to all applications with constant and low energy consumption, e.g. alarm clocks, wall clocks, flashlights or remote controls.

Key selling points

• Long-lasting energy for devices with constant and low energy consumption, e.g. wall clocks, flashlights, electronical piano etc.
• Clear communication of recommended use by way of pictograms
• "Made in Germany" as the proof of origin on the blister front of the most important product types
• "Single press out" enables easy opening of the pack and good storage for unused batteries