Marketing description

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces an advanced camera system. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colorful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. This is iPhone 7.

Key selling points

• Retina HD display
• 4.7-inch (diagonal) LED-backlit widescreen
• Multi-Touch display with IPS technology
• Dual-domain pixels for wide viewing angles
• Fingerprint-resistant oleophobic coating
• Support for display of multiple languages and characters simultaneously
• Display Zoom
• Reachability
• Splash, water, and dust resistant
• Digital zoom up to 5x
• 12MP camera
• 1.8 aperture
• Optical image stabilization
• Six-element lens
• Quad-LED True Tone flash
• Panorama (up to 63 megapixels)
• Sapphire crystal lens cover
• Backside illumination sensor
• Hybrid IR filter
• Autofocus with Focus Pixels
• Tap to focus with Focus Pixels
• Live Photos with stabilization
• Wide color capture for photos and Live Photos
• Improved local tone mapping
• Body and face detection
• Exposure control
• Noise reduction
• Auto HDR for photos
• Auto image stabilization
• Burst mode
• Timer mode
• Photo geotagging
• Quad-LED True Tone flash
• Slo-mo video support
• Time-lapse video with stabilization
• Cinematic video stabilization (1080p and 720p)
• Continuous autofocus video
• Body and face detection
• Noise reduction
• Take 8-megapixel still photos while recording 4K video
• Playback zoom
• Video geotagging
• 7-megapixel photos
• 1080p HD video recording
• Retina Flash
• 2.2 aperture
• Wide color capture for photos and Live Photos
• Auto HDR
• Backside illumination sensor
• Body and face detection
• Auto image stabilization
• Burst mode
• Exposure control
• Timer mode
• FaceTime HD сamera
• 7-megapixel photos
• 1080p HD video recording
• Retina Flash
• 2.2 aperture
• Wide color capture for photos and Live Photos
• Auto HDR
• Backside illumination sensor
• Body and face detection
• Auto image stabilization
• Burst mode
• Exposure control
• Timer mode
• Fingerprint sensor built into the Home button
• Pay with your iPhone using Touch ID in stores, within apps, and on the web
• Receive and redeem rewards using rewards cards

Product features

• Built to be water-resistant
  With its entire enclosure reengineered, iPhone 7 is the very first water-resistant iPhone. So now you're protected like never before against spills, splashes, and even dust.
• An advanced Home button
  The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive, and pressure sensitive. Working in tandem with the Taptic Engine, it gives you precise tactile feedback as you press. And it's even customizable. Welcome home.
• Touch ID
  Using a highly advanced fingerprint sensor that's as fast as ever, Touch ID makes unlocking your iPhone easy and secure.
• Apple Pay
  With iPhone, you can pay instantly and securely in stores, in apps, and on the web. And because your card details are never shared by Apple with merchants or stored on your device, using Apple Pay is the safer way to pay.
• Optical image stabilization
  iPhone 7 comes with optical image stabilization to reduce blur associated with motion and handshake. A sensor helps the lens counteract even the tiniest movement, allowing for up to 3x longer exposure compared to iPhone 6s.
• ƒ/1.8 aperture
  A larger aperture allows up to 50 percent more light onto the camera sensor than iPhone 6s, further enhancing the camera's ability to take superb low-light photos. Teamed with the new six-element lens, the camera will deliver brighter, more detailed shots.
• Quad-LED True Tone flash
  Four smart LEDs flash 50 percent brighter than iPhone 6s. The flash adjusts according to the color temperature of the environment, resulting in sharper, more brightly lit photos.
• Now your movies are just like the movies
  Videos shot in darker settings with iPhone 7 will look remarkably better, enhanced by optical image stabilization and the ƒ/1.8 aperture. And the camera captures high-resolution video. So you can shoot epic movies of epic moments, even if they're happening in low light.
• Time-lapse video
  Capture footage at dynamically selected intervals to create a time-lapse video that's quick and easy to share.
• 7MP front-facing camera - love your selfie
  The FaceTime HD camera is not only higher resolution, but it also uses wide color capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.
• More brains behind the camera: smarter ISP
  Why is the camera on iPhone 7 so advanced? It has an improved Apple-designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus and improved local tone mapping and white balance.
• Photos for iOS: bringing all your memories into focus
  You've never experienced your photos quite like this. The Photos app offers tools that let you find, share, and remaster your photos in entirely new ways. And the Memories feature uses advanced search technology to sort your photos into albums and movies for you to enjoy - without putting in any work.
• Faster and more efficient
  With an all-new four-core design, the A10 Fusion chip's CPU has two high-performance cores and two high-efficiency cores. The high-performance cores can run at up to 2x the speed of iPhone 6, while the high-efficiency cores are capable of running at just one-fifth the power of the high-performance cores. That means you get the best performance and efficiency when you need it.
• EarPods: with a Lightning connector
  iPhone 7 comes with EarPods that have a Lightning connector.
• Crystal clear VoLTE and Wi-Fi calls
  iPhone 7 supports Voice over LTE - high-quality wideband calls that make your conversations sound as crisp and clear as if you were face to face. When you're unable to get cellular service, Wi-Fi calling provides an easy way to make and receive calls over a Wi-Fi connection. And now both are supported on even more carriers around the world.
• Answer calls on apps like Facebook Messenger and more
  No matter where your call comes from, iPhone 7 can answer it just like a regular call. You can even access your contacts and use call waiting.