Marketing description

MacBook Air is thinner and lighter notebook. CPU and GPU speed up. Advanced neural engine for faster machine learning. With longer battery life and a silent, fanless design, this much power has never been this ready to go.

Key selling points

• Small chip, giant leap
• Faster neural engine, that's a lot to process
• Speed and responsiveness
• Bigger collection of apps
• Unified memory
• Retina display - lifelike colors for unreal beauty
• Good looking and easy on the eyes
• Camera and mics - you're live on the Air
• FaceTime HD camera
• Magic keyboard go ahead - take the keys
• Scissor mechanism
• Force touch track pad
• Touch ID

Product features

• Faster neural engine, that's a lot to process
  Apps on MacBook Air can use machine learning (ML) to automatically retouch photos like a pro, make smart tools such as magic wands and audio filters more accurate at auto-detection, and so much more. That's not just brain power - that's the power of a full stack of ML technologies.
• Retina display - lifelike colors for unreal beauty
  Images take on higher levels of detail and realism on the brilliant Retina display. Text is sharp and clear. Colors are more vibrant than ever. And the glass goes right to the edge of the enclosure, so nothing takes away from your gorgeous view.
• Good looking and easy on the eyes
  MacBook Air automatically adjusts the white point of your display to the color temperature of your environment for a more natural viewing experience.
• Camera and mics - you're live on the Air
  Three built-in microphones make sure what you say gets heard whether you're on a call, dictating a note, or asking Siri about the weather.
• FaceTime HD camera
  Get clearer, sharper images. See more detail in shadows and highlights. And face detection uses the Neural Engine to adjust white balance and exposure for even more natural-looking skin tones.
• Magic keyboard go ahead - take the keys
  When a keyboard types like a dream and still does a whole lot more: that's magic. With preprogrammed shortcuts, useful features are even easier to access. Get help from Siri, switch keyboard languages, respond with the perfect emoji, find documents with Spotlight - there's so much you can do with just a tap. And the backlit keys with ambient light sensor help you type in low-light settings.
• Scissor mechanism
  The refined scissor mechanism delivers the excellent typing experience ever on a Mac notebook.
• Force touch track pad
  Precise control with plenty of room to swipe, pinch, or zoom.
• Touch ID
  One touch is all it takes to lock or unlock MacBook Air. Use your fingerprint to rent a movie, buy an app, or access things like secure documents or system settings without having to reenter your password. And when you shop online with Apple Pay, Touch ID fills in your shipping and billing information without sharing your card details.