Marketing description

Ink is right at the heart of photo printing. It can make the difference between dull or vibrant colors, between blurry or sharp photo prints, or between prints that fade easily and those that keep their quality for a lifetime. That's why Canon spares no effort in developing the inks and systems that deliver the quality prints your photos deserve.
All photographs fade; inkjet printed photographs are no exception. Canon ink is engineered to minimize the impact of light and gases in the air. Also, almost all PIXMA products feature ChromaLife100, a system in which the inks, paper and print head work together to provide you with beautiful, long-lasting prints. And as with all Canon products, inks are manufactured to stringent safety and environmental standards.