Marketing description

The advent of Blu-ray technology has led to the introduction of high capacity storage discs to meet the demand cause by the rapid growth of high definition television (HDTV). Blu-ray discs get their name from blue laser technology. The shorter wavelength of the laser is the reason it is blue in color. The benefit of having a blue laser with a shorter wavelength means it is possible to write smaller data pits and therefore vastly increase the amount of data on the disc. Blu-ray discs offers 3 to 5 times the storage capacity of a standard recordable DVD disc, enabling the recording, rewriting and playback of high definition video (HD).

Key selling points

• Hard coat protective layer
• Extremely long archival life
• Excellent playback performance
• Storage of high-resolution-films in HD-quality
• Storage of music, video and data
• Storage of large data volumes and their retrieval
• High storage density
• Transfer from videos and larger data files
• Ideal for long-term data archiving
• For use with multimedia presentations